The Tata Curvv SUV coupe is one of the marquee attractions for Tata Motors at the ongoing Auto Expo 2023. The Curvv SUV concept, exhibited as a near-production car, will go on sale next year. Previously, the business presented the Curvv SUV coupe concept with an electric vehicle (EV) powertrain; however, the one displayed at the Auto Expo is anticipated to have a turbo-petrol motor.
The Tata Curvv idea demonstrates innovative design direction.While the Curvv concept on display at Auto Expo 2023 is similar to the one previously displayed, the exterior colour has changed from blue to red for the 2023 model. The Tata Curvv concept has dramatic, minimalist, and futuristic design cues dubbed “New Digital Design Language,” which will appear in the company’s future SUV lineup.
Its sloping roofline combines seamlessly with the Curv’s notchback-styled trunk, and the SUV’s ruggedness is enhanced by a strong shoulder line, squared-off wheel arches, and body cladding. The interior features a three-tiered dashboard, several screens, and angular design elements. The switchgear on the gasoline versions of the SUV will be slightly different from the EV version.
While information on the Curv’s gasoline powertrain is not yet available, the SUV’s electric version will feature the new Generation 2 EV architecture, which has been built to allow different bodystyles and powertrain options.
The Tata Curvv SUV Design
Tata Motors’ CURVV concept delivers a sporty and contemporary SUV.Combining the hardness and durability of an SUV with the elegance and sportiness of a coupe, the CURVV strikes the ideal balance between style, performance, and utility.
With its elevated ride height, rugged cladding, and dynamic proportions, the exterior design exudes charm. The huge front and rear fender offsets impart a sensation of power to the wheels. This, together with the sturdy cladding portion, contributes to the establishment of a robust and balanced stance. As one approaches the CURVV, the sleek top DRL and triangle headlamp design create a recognised trademark and contain an animated welcome element. In conjunction with the horizontal light bar, the LED lights that surround the rear screen are a distinctive feature that reinforces the width and high-tech appearance of the design.
The front lower bumper features a grooved pattern that imparts a sense of accuracy; the same motif is replicated in the rear and on the aero blades of the wheels, creating a sense of continuity and cohesion. The Day Light Opening features an SUV-coupe-like design that flows into the C-pillar and trunk lid. The wheel arch cladding and lower sill provide the SUV-required toughness and endurance, while the high-gloss black finish provides a luxurious appearance.
The SUV’s design is heavily influenced by aerodynamics. The floating hood allows air to flow underneath and escape through triangle features higher on the surface. The floating C-pillar maintains the aerodynamic motif, with airflow escaping around the side of the rear window and underneath the pillar. Additionally, the wheels contain aero blade inserts to fill up the open area and improve airflow across the surfaces, and the diamond-turned surfaces provide a striking visual contrast.
The inside is remarkably spacious and organized. It is resolutely contemporary and minimalistic, including cutting-edge onboard technologies and HMI. The cabin’s actual luxury sense is achieved by designing a highly dynamic interior with bold yet tasteful colour, material, and finish schemes. The interior’s carefully chosen pieces convey the brand’s concept and appeal to the active customer. Intelligent interior packaging will provide ample space for passengers and luggage.
A big glass panoramic roof incorporates the back spoiler into the roofline. It also imparts a sensation of freedom and abundant natural light to the cockpit. The split rear spoiler maintains the SUV Coupe’s form while allowing the centre line to flow onto the back screen via the short deck lid.
The concept of CURVV will appeal to new-age, progressive clients who are ahead of the curve and actually value #DifferentbyDesign due to its innately expressive design.